Bumble and bumble bottles the seabreezy texture and refreshing scent of an ocean
swim in Surf Foam Wash Shampoo and Surf Creme Rinse Conditioner – two formulas
with a unique blend of body-enhancing minerals and softening sea botanicals. Together they create the best base for beachy styles to date.
-Lightweight cleanser and conditioner that build body and soft texture.
-Build body and texture, add moisture, gently detangle without adding weight.
-Use shampoo daily

Bumble and bumble bottles the seabreezy texture and refreshing scent of an ocean
swim in Surf Foam Wash Shampoo and Surf Creme Rinse Conditioner – two formulas
with a unique blend of body-enhancing minerals and softening sea botanicals. Together they create the best base for beachy styles to date.
-Lightweight cleanser and conditioner that build body and soft texture.
-Build body and texture, add moisture, gently detangle without adding weight.
-Use conditioner daily

What: Salt-infused for sexy, windswept, beachy texture (whenever, wherever).
Who: Anyone (not just landlocked surfers). Adds body, has light hold and a matte finish; excellent for all hair types.

When: Anytime.

How: Work through damp or dry hair; let dry naturally or blow-dry with a diffuser. Try it with Grooming Creme for sexy definition, Thickening Hairspray for beachy volume, or Color Minded UV Protective Styling Balm for windswept softness.

What: A mild, moisturizing, daily shampoo with marine extracts that feed roots, add shine and keep scalps happy.

Who: Practically anyone except very dry or coarse, ideal for frequent bathers (color compatible).

When: Daily; followed by Seaweed Conditioner.

How: Wet hair, lather in palms, massage through and rinse thoroughly (no need to repeat).

What: A lightweight daily detangler with marine greens that nourishes, softens, and helps manage freshly-washed hair.

Who: Practically anyone except very dry or coarse; ideal for frequent bathers (color compatible).

When: Daily; following Seaweed Shampoo.

How: Comb or work through clean, wet hair and rinse thoroughly.

What: This sulfate-free cleanser starts hair smooth, reduces frizz and makes hair more manageable straight out of the shower.


Who: The curly, thick, coarse, frizzy, unmanageable, unruly (or any combination thereof).

When: Whenever you wash, followed by Straight Conditioner.

How: Wet hair, lather well and rinse thoroughly. Follow with Straight Conditioner.

What: This conditioner helps manage unruly types, calm curls and quiet frizz for smoother, silkier texture. Adds shine and encourages body and movement.
Who: The curly, thick, coarse, frizzy, unmanageable, unruly (or any combination thereof).

When: Whenever you wash, followed by Straight Conditioner.

How: Wet hair, lather well and rinse thoroughly. Follow with Straight Conditioner.

What: This ultra-mild cleanser begins treating hair without sapping moisture.
Who: The terribly thirsty (from chronic dryness or repeated heat styling and brush strokes).

When: Whenever you wash, followed by Quenching Conditioner.

How: Wet hair, lather. Rinse.

What: This hydrating conditioner begins replenishing vital moisture in the shower.
Who: The terribly thirsty (from chronic dryness or repeated heat styling and brush strokes).

When: After cleansing with Quenching Shampoo, followed by Quenching Complex.

How: Smooth evenly through hair and wait 1-2 minutes. Rinse.

What: A potent, daily, leave-in treatment that quenches the cuticle smooth, seals in moisture, renews shine and protects (keeping flyaways...away).
Who: The terribly thirsty (from chronic dryness or repeated heat styling and brush strokes).

When: Daily.

How: For deepest care, lightly coat dry or damp hair daily. Do not rinse. Style as usual.

What: Used weekly, this profound hydrator restores natural moisture barrier for supple softness, strength and sublime detangling.
Who: The terribly thirsty (from chronic dryness or repeated heat styling and brush strokes).

When: Once a week, followed by Quenching Complex.

How: For deep replenishment, distribute evenly and massage. Rinse after 10 minutes.

What: A versatile styling option for control, body-building or sleekness, plus a nourishing moisturizer which leaves hair soft with natural movement.
Who: Anyone; a good choice for fine, frequently styled, fragile or chemically treated hair.

When: Anytime; after Prep or Tonic Lotion and before heated tools.

How: Spray on damp hair evenly by sections; work through and style.

What: Love it for its versatility and simple strength - slick back, add body, lift roots or define curl. The more you use, the more it holds - wet or dry.
Who: Anyone.

When: After Prep or Tonic Lotion and before styling.

How: Work through damp hair and style; use it with heat (like a mousse) to create manageable volume, or without (like a gel) for control.

What: Begins styling lift-off for any hair type (thick, thin or otherwise); moderate hold.
Who: Anyone.

When: Anytime; after Prep or Tonic Lotion and before heated tools (or any sort of setting).

How: Spray on damp hair evenly by sections; work through and style.

What: Wearing thin? This nightly, leave-in treatment fattens and fortifies over time for thicker, stronger strands and fuller hair (really).
Who: Those wearing thin, the fine, and the ultra-fine.

When: Nightly. Twice-daily for the ultra-fine.

How: Before bed, pump serum into palms 2 or 3 times; work into roots and through damp or dry hair. Longer hair types should pump again and be sure to smooth through ends.

What: This translucent dry spray creates instant fullness and texture to spin hair into an airy silhouette.
WHO: All hair types and textures, especially fine. Appropriate for use on color treated hair.

WHEN: On dry hair, after heat-styling.

HOW: Shake well, hold can 10 inches away from dry hair and spray in even strokes where you want lift and airy texture.

What: A cushiony creme mousse inflates hair as you add heat to lift, sculpt and hold full-bodied silhouettes
WHO: All hair types and textures, especially fine. Appropriate for use on color treated hair.

WHEN: On damp hair, before heat-styling.

HOW: Shake well, then dispense into palm and spread through fingers. Work through hair, roots to ends, then blow-dry. For the illusion of more hair, layer and build.

What: A dense, pliable shaping creme melts in hands to a delicate lightweight paste to create hi-definition silhouettes.
Who: All hair types and textures, especially fine. Appropriate for use on color treated hair.

When: After styling, for finishing dry hair.

How: Creme Contour is for finishing dry styles. Melt a small amount in palms and smooth through dry hair to create contours and shape full styles. Use on mostly dry hair to define and shape shorter cuts.

What: This ultra-mild cleanser begins treating damage without stripping color, wilting perms or reverting chemically straightened hair.
Who: The truly damaged (who regularly color, straighten or perm).

When: Whenever you wash, followed by Mending Conditioner or Masque.

How: Wet hair, lather. Rinse.

What: This rich conditioner begins repairing damage without stripping color, wilting perms or reverting chemically straightened hair.
Who: The truly damaged (who regularly color, straighten or perm).

When: After cleansing with Mending Shampoo, followed by Mending Complex.

How: Smooth evenly through hair and wait 1-2 minute. Rinse.

What: This potent, daily leave-in treatment penetrates and seals the cuticle for sustained repair, shine, protection and flyaway control.
Who: The truly damaged (who regularly color, straighten or perm).

When: Daily.

How: For most intense care, lightly coat dry or damp hair daily. Do not rinse. Style as usual.

What: For ultimate repair, this weekly masque restores strength, increases elasticity and detangles to leave hair marvelously manageable.
Who: The truly damaged (who regularly color, straighten or perm).

When: Once a week, followed by Mending Complex.

How: For intense repair, distribute evenly and massage. Rinse after 10 minutes.

What: A luxurious cleanser with a blend of moisture-rich Coconut and Murumuru Butters to help restore sheen, softness, improve flexibility and minimize frizz.
Who: Coconut lovers and island hoppers, especially if dry or dull; (color compatible).

When: Daily; followed by Creme de Coco Conditioner.

How: Wet hair, lather in palms, massage through and rinse thoroughly (no need to repeat).

What: A moisture-rich conditioner that softens, adds shine, improves flexibility, and tames frizz.
Who: Coconut lovers and island hoppers, especially if dry or dull (color compatible).

When: Daily; following Creme de Coco Shampoo.

How: Comb or work through clean, wet hair and rinse thoroughly.

What: An indulgent masque with a trio of tropical butters which bestows intensive moisture, softness, silkiness and gloss.
Who: Ideal for dry or dull hair, but good for all types (except super-fine); especially coconut lovers and island hoppers; color compatible.

How: After washing with Creme de Coco Shampoo, squeeze a generous amount into palm and work through clean, wet hair; leave on for 7-10 minutes (or longer); for added moisture, wrap in a warm towel or sit in the sunshine.

What: Sunflower-powered cleansing helps dissolve dulling residue and preserve natural oils to let hair positively sparkle.
Who: Those who crave shine.

When: Whenever you wash, followed by Let it Shine Conditioner.

How: Wet hair, lather well and rinse thoroughly. Follow with Let it Shine Conditioner.

What: Sunflower-powered conditioning enhances natural shimmer by refining texture, releasing tangles and sorting strands to let them catch the light.
Who: Those who crave shine.

When: After cleansing with Let it Shine Shampoo.

How: Smooth through clean, wet hair and leave in for a minute or two. Rinse thoroughly. For high shine, use Shine On (and on) Finishing Spray after styling.

What: This glossing mist delivers all-day gleam, controls flyaways without leaving hair greasy or weighed down.
Who: Those who crave shine.

When: Anytime after styling, to shine on (and on...)

How: For high shine and flyaway control, mist directly onto dry, styled hair. For separation, spray in palms and detail with fingertips. Layer over any product. Use sparingly.

What: Gently cleanse and help curls take shape right out of the shower - shiny and frizz-free.
Who: A must for anyone with naturally (or chemically) curly hair.

When: Whenever you wash, followed by Smoothing Conditioner or Nourishing Masque and Curl Conscious styling products.

How: Wet hair, lather well and rinse thoroughly; repeat if necessary (it shouldn't be).

What: Turn tangles into tendrils with this whisper-light yet thorough curl-enhancing conditioner.
Who: A must for anyone with naturally (or chemically) curly hair.

When: Whenever you wash, following Smoothing Shampoo; once a week (or as needed); supplement with Nourishing Mask.

How: Comb through and leave in for a minute or two; rinse thoroughly.

What: Reawaken soft waves or tame hyperactive curls - perfect for mid-morning touchups (and evening revivals).
Who: For all curl types looking to refresh throughout the day.

When: Mist anytime throughout the day to tidy and refresh curls (use last when layering with other products).

How: Mist from roots to ends on dry, styled hair (anytime).

What: Keep curls together regardless of heat or humidity with flexible, durable hold.
Who: A must for curly types in need of more hold and structure.

When: After using Smoothing Shampoo and Conditioner or Nourishing Masque.

How: Dispense a quarter-size amount and activate in hands; apply to damp hair from the nape forward, roots to ends; heat-style or air-dry.

What: Support soft, fine curls that tend to droop - keep them shapely and resilient.
Who: A must for anyone with naturally (or chemically) curly hair.

When: After using Smoothing Shampoo and Conditioner or Nourishing Masque.

How: Apply a dime-sized amount to damp hair from the nape forward, roots to ends; heat-style or air-dry.

What: Smooth, soften and loosen tight curls that tend to frizz - keep them tamed and defined (without crunchiness).
Who: A must for anyone with naturally or chemically curly hair.

When: After using Smoothing Shampoo and Conditioner or Nourishing Masque.

How: Apply a quarter-sized amount to damp hair from the nape forward, roots to ends; heat-style or air-dry.

What: A sulfate free shampoo infused with 6 featherlight oils to help soften, silken, tame, de-frizz, detangle and protect.
Who: Dry, coarse, or brittle hair.

When: Daily, followed by Hairdresser's Invisible Oil Conditioner.

How: Work a dab into wet hair, lather well and rinse thoroughly. Follow with Hairdresser's Invisible Oil Conditioner.

What: A deep conditioner infused with 6 featherlight oils to help soften, silken, tame, de-frizz, detangle and protect.
Who: Dry, coarse or brittle hair.

When: Daily, after shampooing with Hairdresser's Invisible Oil Sulfate Free Shampoo.

How: After using Hairdresser's Invisible Oil Sulfate Free Shampoo, smooth through and leave in for a minute or two. Rinse thoroughly. For smooth styling apply Hairdresser's Invisible Oil HEAT/UV Protective Primer.

What: Infused with 6 featherlight oils it helps soften, detangle, de-frizz, tame flyaways, ease styling and protect against breakage, heat-styling and UV damage.
Who: Dry, coarse or brittle hair.

When: On damp or dry hair before styling.

How: Spray on damp or dry hair, comb through and style.

What: This transformative blend of nourishing oils vanishes into hair, leaving a smooth feathersoft feel and a trace of shine.
Who: All types (and colors) of hair.

When: Anytime, to soften, smoothe and reduce frizz, tame flyaways, detangle and strengthen hair against breakage.

How: Work sparingly into damp hair before air drying or blow-drying, or smooth through dry hair for a sensational finish. Try it with Thickening Hairspray for a soft, tangle-free blow out, or as a finisher after styling

What: La Creme de la Comb, it detangles, softens, restores luster and spring.
Who: Practically anyone; excellent for chemically treated or coarse textures.

When: Daily; following Gentle Shampoo.

How: Comb or work through clean, wet hair and rinse thoroughly.

What: It moisturizes and adds shine as it gently cleanses - a must for dry, damaged, chemically treated or overstyled hair.
Who: Dry, damaged, fragile, chemically treated, coarse and afro textures.

When: Daily; followed by Super Rich Conditioner, or Deeep Treatment once a week.

How: Wet hair, lather in palms, massage through and rinse thoroughly (no need to repeat).

What: A once-a-week protein feast to repair, soften, smooth, revitalize, add shine and increase elasticity - a must for the chemically treated and undernourished.
Who: Normal-to-dry types; especially good for chemically treated.

When: Once a week, for twenty minutes (maximum), under heat if possible.

How: In the salon or at home: wash hair, apply evenly when damp, not dripping-wet. Swaddle head with cling wrap, a warm towel, a shower cap (or all three).

What: This nutrient-rich detangler reveals texture, enhances the performance of styling products and refreshes already styled hair.
Who: Anyone; best for ultra-fine, limp, relatively healthy hair.

When: When hair is damp to detangle and prepare hair for styling; anytime to dampen and reactivate products already in hair.

How: Spray liberally and evenly (it's impossible to use too much) on damp hair and work through.

What: Equal parts dry shampoo, style extender and volume in a pinch.
Who: All types and textures; ideal for oily hair, fine hair, or hair that's missed a shampoo (or two)

When: While styling dry hair; to extend the life of a blow dry and give styles a second shot .

How: Shake gently at roots and massage (like you would a shampoo) to create instant lift and make yesterday's style ready-to-wear again.

What: Mist this onto a finished style to hold shape and tame strays - it offers fairly firm (yet flexible, workable, brushable) control.
Who: Anyone with hair.

When: Anytime; after Prep or Tonic Lotion, during styling; excellent for use with curling tongs, flat irons and the like.

How: Hold about 10 inches away from hair and spritz in fluid, even strokes; when using with heat tools, separate hair into sections and mist each one just prior to contact.

Who: Anyone; a natural for short hair; won't overwhelm fine hair; perfect for highly textural cuts.

When: Anytime; after Prep or Tonic Lotion; use on damp or dry hair to style.

How: Spread a dime-size dab or two onto palms and work through barely damp or dry hair with fingers and style; work quickly and try not to overwork; spray down with Tonic Lotion (or Shine On Finishing Spray) to rework or to cut hold.

What: A traditional hard wax for modern cuts - strong (yet flexible) hold, textural effect and definition of detail - it disciplines heavyweights, yet won't overwhelm finer types.
Who: Anyone; a natural for short hair; won't overwhelm fine hair.

When: Anytime; after Prep or Tonic Lotion, use on dry hair to style.

How: Spread a dime-size dab or two onto palms, rub briskly together to warm and soften, or heat by holding a blow-dryer to the mouth of the jar and skim the top layer.

What: A blend of herbs, vitamins and Tea Tree Oil replaces moisture, soothes, detangles, enhances the performance of products and reminds us of old-school barbers' elixirs.
Who: Anyone; especially dry, coarse, porous or colored hair.

When: Daily; to detangle and prepare hair for styling; anytime to dampen and reactivate products already in hair; to wet down hair and lubricate the blade while cutting.

How: Spray liberally and evenly on damp hair and work through.

What: Protects against frizz, acts as a barrier to humidity and leaves hair soft, silky and flyaway-free.
Who: Anyone; good for curls and frizz-prone types.

When: Anytime; after Prep or Tonic Lotion, before, during and after styling.

How: Squeeze a few drops onto palm, work through hair with fingers; use on damp hair to define curl and control frizz (blow dry or let dry); on dry hair to add sheen, control flyaways and add movement.

What: A weekly (any day) detox to rid hair of product residue, hard water minerals, pollutants, you name it. Perfect for product junkies and infrequent washers.
Who: Anyone (except color treated). Ideal to use just prior to masques, and color/chemical treatments.

When: Weekly (any day will do); before masques and/or color/chemical treatments (not after).

How: Wet hair, lather in palms, massage through and rinse thoroughly (no need to repeat).

What: Keep it in your shower as a rinse out detangler, or leave it in hair as a styling aid to moisturize, tame frizz and soften without weighing hair down.
Who: Anyone.

When: Daily; after washing or during styling.

How: Comb or work through clean, wet hair and rinse thoroughly. Or, work a dab through hands, fingers and hair and style. Stop there for a natural look or give it more structure or texture (or both) with additional products.